SPENDING HABIT OF GENERATION Z IN SOUTH JAKARTA: A QUALITATIVE STUDY ON ITS RELATIONSHIP WITH CAREER PREFERENCES, WORK MOTIVATION AND COMPENSATION

Wasi Bagasworo; Shafa Kamila; Nadia Atika Sari; Nurisnaini Ashuratirana; Wahyuningsih Wahyuningsih

Authors

Wasi Bagasworo Sekolah Tinggi Ilmu Ekonomi Indonesia Banking School
Shafa Kamila Sekolah Tinggi Ilmu Ekonomi Indonesia Banking School
Nadia Atika Sari Sekolah Tinggi Ilmu Ekonomi Indonesia Banking School
Nurisnaini Ashuratirana Sekolah Tinggi Ilmu Ekonomi Indonesia Banking School
Wahyuningsih Wahyuningsih Sekolah Tinggi Ilmu Ekonomi Indonesia Banking School

Keywords:

Generation Z, Spending Habits, Career Preferences, Compensation, Work Motivation

Abstract

This study aims to examine the relationship between Generation Z’s spending habits and their career preferences, compensation, and work motivation among individuals aged 17–28 in South Jakarta. Using a qualitative-descriptive approach with Likert-scale questionnaires, the study reveals that career direction, compensation levels, and work motivation collectively shape Gen Z’s consumption patterns, including planned spending and impulsive buying. The findings highlight the importance of understanding young adults’ financial behavior to inform HR strategies and financial education programs tailored to their characteristics.

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